Overall Process of Explainer Video Production

The overall process of explainer video production is ultimately up to you, and it may vary depending on what types of products or services you have to offer. However, the basics should remain the same as with any marketing video. Keep it short, keep it simple, get directly to the point, and make sure you add at least one call-to-action. Do your research, know your target audience, and direct your video toward that audience. Test the video in advance, and tweak it if necessary, based on feedback from your testers. The only thing left to do is release your video to the public, promote it like crazy, and reap the benefits of your shiny, new startup explainer video.