Attractive Explainer Videos

Watching a well-planned video is much more attractive to people and holds their attention much better than reading a bunch of information. Its human nature to want things to be as simple as possible, and videos deliver on that for your users since they can watch and listen rather than having to read the information. According to a 2009 study by Forrester Research, a single minute of video is the equivalent of about 1.8 million words. If you put this in context with the saying “A picture is worth a thousand words,” this makes a lot of sense. Studies have also shown that people retain 68% more of the information they watch in videos over reading content. Stimulating visual and auditory senses makes it easier for people to remember the message being delivered, which is tantamount when you consider the information you can pack into a video. Visit www.vidzal.com for more information.