How effective are explainer videos and why do explainer videos work?

Often, businesses find it hard to express what they do in a manner that’s easy for their customers to understand. Haven’t you been to websites and left without really understanding what the business is all about or what services they are actually offering? This is exactly where an animated video can help. By combining audio and video, explainer videos can greatly increase retention rate and deliver the worthiness proposition of a company/brand clearly and succinctly.
As human beings, we love a good story; especially when the stories help us engage with ideas familiar to us. When new concepts are added to the familiar ones in explainer videos, it helps to put across the new concepts to viewers beautifully!

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